Saturday, August 13, 2011

Life at the top - The Staging begins

Have you ever wondered what it would be like to live in a Penthouse overlooking the ocean?  I have, down here in Florida - land of the high-rise you see them stretch for miles throughout the towns of Hollywood, Aventura, Miami and so forth.  With the housing economy as it is - half of them are occupied by the small percentage of the still obscenely wealthy, and the other half seems to be split between vacant or occupied with people desperate to unload due to financial  change of circumstance, something I can relate to wholeheartedly (The state of our world and my personal economic problems will surely be a rant for another day)

So how to capitalize on this bad real estate market and economic downturn?  As a photographer - gigs for shooting happy pregnant people, smiling babies and loving couples are far and few between these days.  Then for my Mother, a talented interior designer, people are not exactly knocking down the door in droves to pay her to re-do their homes as they once did. 

So mother and her friend Paula have started a company called As You like It (more on that in the future as I help them build their website and Facebook page etc etc) They still do interior design but have branched out to start "staging" residential and commercial spaces to help them sell, as well as designing and organizing events.

The bonus for me is being her daughter - God love nepotism and mothers desire for me to make money so I may one day be able to move out of her house - is, as they get jobs, and book event plans - who do you think the go-to photographer will be?  ME! That was a rather obvious answer I know - just wanted to see if you were paying attention.

I shot the before photos for a job they are pitching on yesterday, and while I am new at real estate photography - and found it trickier then anticipated - I will continue to work on it because I have discovered there is a market for it.  

In the meantime while the 6,500 sq ft 2 story condo was a disaster and a lesson in the perils and bad choices in "collecting" masses of kitschy random shit, the view was astounding and I couldn't resist taking the time to fire off a few shots.

While I still love living on ground level and being able to step outside into a yard , there IS something to be said for highrise dwelling - when you have a view like THIS!

Ahhh living in South Florida - it has it's moments.

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